Upwave Announces Joseph Zahtila as New Chief Revenue Officer

SAN FRANCISCO, Aug. 01, 2022 (GLOBE NEWSWIRE) — Upwave, the leading analytics platform for brand advertising, today announced the appointment of Joseph Zahtila as chief revenue officer (CRO). In this role, Zahtila will lead Upwave’s growth efforts, while evangelizing the importance for companies to optimize their overall brand marketing campaigns through real-time analytics.

“I’ve been waiting over a decade for a platform like Upwave to emerge,” Zahtila said. “I’ve worked with hundreds of brands throughout my career, and the need for brand metrics is only growing. I know brands want optimization solutions, not just metrics, and I look forward to helping them improve the value of their brand spend. »

Zahtila brings to Upwave a substantial history of success in the world of start-ups and brand measurement, demonstrating a track record of rapid growth, innovation and successful releases. In her more than 25 years of experience, Zahtila has held a number of senior sales positions at companies focused on digital media and multiple media measurement, including Kantar Millward Brown, Lucid and RealEyes, which which has earned him extensive experience and credibility in the field of media measurement. .

“We are thrilled to have Joe join the Upwave team as CRO,” said Chris Kelly, CEO of Upwave. “He has outstanding experience and reputation in the measurement industry, and I am confident he will help accelerate our strategic vision.”

Prior to joining Upwave, Zahtila was CRO at RealEyes where he was responsible for moving from a services-based business to software. At RealEyes, Zahtila was responsible for leading efforts to formalize the company’s study of attention measurement from a marketing perspective and used technology to enable customers to actually measure human attention. Prior to RealEyes, Zahtila worked at Lucid as SVP for Digital Solutions and led two business units that provided revenue diversification for this programmatic research sample exchange, focused on delivering software to businesses across many industries. . At Lucid, Zahtila grew the company’s ad measurement business 10x in three years. During his tenure at Kantar, Zahtila drove offerings improving sales revenue growth, updating business strategy to complement proprietary data sources with best-in-class data sources, and overseeing the implementation of world class data providers like IRI, Compete and Cymfony.

About Upwave
Upwave is a fast-growing analytics company that provides ML-driven brand advertising measurement technology and insights, via a SaaS platform, to the world’s leading brands, agencies and media partners. The company is based in San Francisco and New York and backed by top Silicon Valley venture capitalists. Learn more at www.upwave.com.

Media Contact
Elena Lopez
Jmac PR for Upwave
[email protected]

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/43069f91-7487-4479-b5ee-e981f2734425

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