RhythmInfluence joins the RFZ group and grows

NEW YORK, Aug. 10, 2022 (GLOBE NEWSWIRE) — RhythmInfluence, a full-service influencer marketing firm, is strengthening its partner portfolio by expanding its relationship with leading measurement company, Group RFZ. RhythmInfluence will integrate RFZ Group’s proven brand impact measurement with its existing analytics and insight capabilities, giving clients an even clearer view of the performance of their influencer campaigns. The offering helps measure influencer marketing programs that focus on organic content posts in addition to paid posts, providing advanced analytics for all audience types.

As a pioneer of the partnership, RhythmInfluence and the RFZ Group have conducted several successful joint measurement projects. The results enabled clients in industries ranging from food to finance to observe and understand the impact generated by their influencer marketing programs on KPIs such as awareness, recall, preference, position in the consideration set and purchase intent.

RFZ Group takes an innovative approach to measuring the impact of influencer marketing on brand awareness, namely how a campaign shapes the way consumers think, feel and intend to engage with it. A brand. His brand impact research involves custom online surveys of two audiences – an exposed group and a control group – and analyzes the differences to understand the impact of influencer programs on actual subscribers and paying audiences. .

RhythmInfluence has built one of the most advanced end-to-end managed service solutions on the market today, including strategy and planning, influencer management, content creation workflow, analytics , paid distribution and measurement. The platform enables clients to go beyond traditional behavioral metrics to find clear and meaningful ways to measure program success.

“We are excited to extend our partnership with RFZ Group and offer a robust advanced measurement solution for both organic influencer content and paid influencer social ads. behaviors and demographics, understanding the impact of creating influence on all users exposed to their content is imperative The ability to analyze brand impact, consideration, and other metrics on paid and organic audiences through Group RFZ provides insight into how influencers actually drive performance,” said David Neuman, Senior Director, Strategy, RhythmInfluence.

“We are thrilled to expand our relationship with RhythmInfluence, a true leader in the field,” said RFZ Group Co-Founder Gary Zucker. “They are clearly dedicated to measuring and understanding performance at all levels. The results of our studies complement what is already a robust suite of metrics and provide RhythmInfluence with goal-aligned metrics that help inform strategy and optimize efforts.

Group RFZ is a digital measurement company that enables clients to understand and demonstrate the impact of their content and influencer marketing efforts. Our measurement solution helps large companies go beyond traditional behavioral metrics and capture the true impact of their digital initiatives – how they made consumers feel, the impression they left and the effect on Mark. Using a unique blend of market research and advertising technologies, RFZ Group enables its clients to achieve and demonstrate return on investment, make smarter decisions and optimize their efforts. Learn more at grouprfz.com

RhythmInfluence is an influencer marketing company that provides a fully managed service offering including strategy and planning, influencer management, content creation workflow, analytics, paid distribution, and advanced measurement. Setting the standard for influencer marketing best practices, RhythmInfluence has built one of the most advanced end-to-end managed service solutions that includes all the heavy lifting in between to ensure performance and drive ROI. influencer marketing investment. For more information visit RhythmInfluence.com

Contact PR
Caroline Smith
Vice President, Communications, Tremor International
[email protected]

Forward-looking statements

This press release contains forward-looking statements, including forward-looking statements within the meaning of Section 27A of the United States Securities Act of 1933, as amended, and Section 21E of the United States Securities and Exchange Act of 1934, as amended. . Forward-looking statements are identified by words such as “anticipate”, “believe”, “expect”, “intend”, “may”, “may”, “will”, “estimate” and other similar expressions. However, these words are not the only way Tremor identifies forward-looking statements. All statements in this press release that do not relate to historical facts should be considered forward-looking statements, including, without limitation, statements regarding the potential benefits associated with partnering with the RFZ Group or the benefits of any of Tremor’s or RhythmInfluence’s other business partnerships. or investments and any other statements relating to its future financial results. These statements are not promises or guarantees, but involve known and unknown risks, uncertainties and other important factors that may cause Tremor’s actual results, performance or achievements to differ materially from its expressed or implied by forward-looking statements. Tremor cautions you not to place undue reliance on these forward-looking statements. For a more detailed discussion of these and other factors that could cause actual results to differ materially, interested parties should review the risk factors listed in Tremor’s Annual Report on Form 20-F, which has been filed with the United States Securities and Exchange Commission (www.sec.gov) on March 15, 2022. Any forward-looking statements made by Tremor in this press release speak only as of the date of this press release, and Tremor n does not intend to update these forward-looking statements after the date of this press release, except as required by law.

Tremor and RhythmInfluence, and the Tremor and RhythmInfluence logo are registered trademarks of Tremor International Ltd. in the United States and other countries. All other trademarks are the property of their respective owners. The use of the word “partner” or “partnership” in this press release does not mean a legal partner or a legal partnership.

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