Rapper-singer Tesher: It’s high time South Asians were known as multidimensional artists
Canadian rapper-singer Tesher often feels that artists of Indian descent must either adapt completely to Western culture while pursuing a career in the West, or stick to whatever is “desi” for. stand out. But now it is time to let it go and move on to the path of fusion.
This is the path he walks, let it be his Young Shahrukh mashup or its recent superhit Baby Jalebi, for which he collaborated with American music star Jason Derulo.
“Being a Canadian born with Indian origins, I wanted to be in a place where I could drive my car on the street, and I can hear songs from Justin Bieber, Ed Sheeran and then my radio on the radio. Baby Jalebi. I’m not talking about a desi radio station but a mainstream radio station, ”says Tesher, who believes that Derulo’s star status has helped bring the song into mainstream audiences.
Infused with Bhangra movements and Salsa twists, the song is making a big splash in India and abroad. And Tesher is just happy that he was able to make a world song while still being authentic, and without offending anyone.
For Tesher, whose real name is Hitesh Sharma, staying true to his connection to India has been a big part of his career.
“It’s like whenever a person of Indian descent is able to be successful in music, they have to be here or there. For example, you either have to do some type of music, like AR Rahman, or go to the other side like Jay Sean. That’s good too, but in this new world, I plan to make music that works in both worlds, like Shakira, ”the 28-year-old admitted, adding: “It is high time that South Asian artists became known as multi-dimensional artists, not just for doing Hindi, Punjabi, Tamil or Telugu. They can also make English music, or put it all together. “.
Like many other musicians, Tesher also wants to tap into his own roots. “It all started by trying to mix two cultures because it was authentic to me. Now it occurred to me to bring all cultures together, ”he explains.
And he intends to remain faithful to it. “My Indian identity is so central to who I am that it will always be a part of my music, big or small, depending on the song,” he concludes.