IAS Achieves MRC Accreditation for Third Party Integrated Measurement on Facebook | New
NEW YORK, November 3, 2021 / PRNewswire / – Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, today announced that it has been accredited by the Media Rating Council (MRC) for measuring impressions and visibility and reporting on display and video ads across Facebook and Instagram. With the continued growth of social advertising, this latest accreditation underscores the measurement value IAS provides to advertisers on the world’s largest digital platforms, including Facebook.
“We are proud to obtain this important MRC accreditation for our Facebook integrated measurement,” said Lisa Utzschneider, CEO, IAS. “Marketers rely on IAS and our advanced technology to generate much-needed transparency and better results for their Facebook campaigns. We continue to prioritize the needs of our customers in our role as a leading provider of quality digital media across all social platforms. “
The IAS helps clients make every ad impression count with its global measurement capabilities, and this new MRC accreditation represents the latest way the IAS is bringing greater transparency to the industry. This accreditation covers the measurement by the IAS of display and video ads served in the Facebook News Feed on the desktop and mobile web, as well as those served in the Facebook and Instagram mobile apps. Through IAS’s integrated third-party metrics on Facebook and Instagram, advertisers gain a better understanding of their ad investment and performance, with greater control to optimize their campaigns towards visible inventory. The IAS obtained this most recent MRC accreditation following an intensive audit to verify that its measurement data and procedures, controls, disclosures and reports meet required industry standards for validity, reliability. and efficiency.
“Accreditation of the IAS as conforming to the MRC Visible Print Standards for its integrated visibility measurement and display and video inventory reporting on Facebook and Instagram is a significant achievement that will help marketers to get the transparency they need to better assess ad spend on these critical platforms, “mentioned George W. Ivie, Director General and Chief Executive Officer of the MRC. “We commend IAS for its commitment to digital media quality and for meeting the rigorous standards necessary to reach this important milestone. “
Established in 2014, the MRC visibility standard helps ensure that brands only pay for quality advertising inventory that has the opportunity to be seen. The IAS maintains MRC accreditations for its range of services, including display and video visibility for desktops, mobile web and integrated mobile applications; Invalid traffic for desktop, mobile web, and mobile app; and brand security at the ownership level.
About Integral Ad Science
Integral Ad Science (IAS) is a global leader in digital media quality. IAS makes every impression count, ensuring ads are seen by real people, in safe and responsive environments, enabling contextual targeting and optimizing the supply path. Our mission is to be the global benchmark for trust and transparency in the quality of digital media for the world’s biggest brands, publishers and platforms. We do this through data-driven technologies with actionable signals and information in real time. Founded in 2009 and based in new York, IAS works with thousands of leading advertisers and publishers around the world. For more information visit integrads.com.
About the Media Rating Council (MRC)
The MRC is a non-profit industry association established in 1963, made up of major television, radio, print and internet companies, as well as advertisers, advertising agencies and trade associations including the The aim is to ensure valid, reliable and efficient measurement services. Measurement services wishing for MRC accreditation are required to disclose to their clients all the methodological aspects of their service; comply with the MRC Minimum Standards for Media Rating Research and other standards produced by the MRC; and submit to audits designed by MRC to authenticate and inform their procedures. In addition, CRM members actively pursue research questions that they consider to be priorities in order to improve the quality of market research. Currently, more than 100 research products are audited by the MRC.
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SOURCE Integral Ad Science, Inc.