Daily news from online research no. 33819
Product/consumer researcher Acquired sensory dimensions
September 1, 2022
In the UK, product consumer research agency Sensory Dimensions has been acquired by Eurofins-owned SAM Sensory and Consumer Research. Terms of the agreement were not disclosed.
Reading, Berkshire-based Sensory Dimensions works with customers to develop and improve their food, beverage, pharmaceutical, personal and household products, using a variety of approaches to answer NPD, marketing and insurance questions. quality. The company is now part of SAM, which has sixteen sites in France, Germany, Switzerland, Spain, Italy, Morocco, China and the United States.
Parent company Eurofins Scientific specializes in food, environmental, pharmaceutical and cosmetics testing and discovery pharmacology, forensics, advanced materials science and agroscience contract research services, with more than 61,000 employees in 940 laboratories in 59 countries. Following the agreement, Sensory Dimensions will be known as SAM-Sensory Dimensions, with its current leader Tracey Sanderson (pictured) remaining with the company as MD.
In a statement, the companies said: “The two companies have enjoyed a positive working relationship for many years, and the new partnership will enable them to offer services on a broader global scale and provide increased market coverage to his clients”. SAM-Sensory Dimensions will benefit from access to experts and research solutions through SAM and the wider Eurofins network”.
All articles 2006-22 written and edited by Mel Crowther and/or Nick Thomas, unless otherwise noted.