Conviva Announces Continuous Audience Measurement Standard Leveraging Comprehensive, Continuous Census-Level Technology
Conviva Hosting Top Streaming Providers on June 6 in Miami to Establish Product, Partnership and Go-to-Market Plans Ahead of CES 2023 General Availability
FOSTER CITY, Calif., May 16, 2022–(BUSINESS WIRE)–Conviva, the continuous measurement analytics platform for streaming media, today announces that it will unveil a streaming audience measurement standard to be released for general availability in CES 2023. This extension is partnered with premium streaming providers using Conviva’s real-time cloud sessionization technology. The new standard provides census-level streaming audience conditioning and measurement that is complementary and interoperable with linear television, enabling streaming providers to compete at scale with digital walled garden solutions competing for advertising budgets today. Conviva’s platform currently processes nearly 3 trillion streaming data events per day, supporting over 500 million unique viewers watching 200 billion streams per year across 4 billion streaming apps on devices. .
“Audience measurement represents the biggest opportunity in the streaming industry and Conviva’s technology definitely unlocks its potential,” comments Keith Zubchevich, CEO of Conviva. “For Conviva customers, streaming audience is continuously measured at census level with comprehensive and standardized data. Having resolved this issue technically, we will now work closely with the industry to deliver a unified solution for Fully interoperable streaming ad conditioning and measurement with any cross-platform currency on the market today.”
Conviva’s continuous measurement analytics platform has already proven its ability to provide a holistic view of streaming audience insights, including the impact of social marketing. NBCUniversal recently announced Conviva as its first streaming measurement partner after highly successful cross-platform measurement pilots for the Super Bowl and Winter Olympics in partnership with iSpot. To quote Kelly Abcarian, executive vice president of measurement and impact at NBCU, from the Super Bowl measurement announcement, “We have an obligation to provide consumers with a great experience, and an obligation to our customers and shareholders to use measurement systems that adequately capture the reach, attention, and results we deliver.For the first time, NBCU is offering its advertising partners a unified, multi-screen view of all platforms with access to meaningful metrics that matter to their businesses.”
Additionally, for the 2022 NCAA Basketball Tournament, WarnerMedia and Paramount launched an alternative measurement strategy leveraging Conviva’s technology to support its linear and digital partners, including Comscore, iSpot, and VideoAmp, creating multiple measurement solutions cross-platform successful alternatives.
On the heels of these extremely successful audience measurement tests and Conviva’s NBCU certification as a Streaming Audience Measurement Partner, Conviva brings together top streaming company executives in Miami, June 6-8, 2022 During the two-day summit, executives will define a path to general availability by CES 2023, including product, partnership and go-to-market plans. Industry watchers will be fully briefed by this executive working group from June 9and2022 and updated regularly until the full GA in the first quarter of 2023.
Conviva helps streaming businesses take action in seconds to grow their business ahead of the competition. Conviva’s continuous measurement analytics platform provides comprehensive, continuous census-level measurement through real-time, server-side sessioning at scale. Using a single sensor and a single pipeline, our 58-patent platform enables marketers, advertisers, technicians, engineering and customer service teams to acquire, engage, to monetize and retain their audience. Conviva is dedicated to supporting brands like DAZN, Disney+, Hulu, Paramount+, Peacock, Sky, Sling TV, TED and WarnerMedia as they unlock the incredible opportunity of streaming media. Today, our platform processes nearly 3 trillion streaming data events daily, supporting more than 500 million unique viewers who watch 200 billion streams per year across 4 billion streaming apps on devices. Conviva makes sure digital businesses of all sizes can deliver better, every stream, every screen, every second. To learn more, visit www.conviva.com.
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