Comscore provides preferred method for local audience measurement currency to reach spectrum
RESTON, Va., July 21, 2021 / PRNewswire / – Comscore (NASDAQ: SCOR), a trusted partner for media planning, transaction and evaluation across all platforms, and Spectrum Reach, the sales business of Advertising from Charter Communications, Inc. (NASDAQ: CHTR), today announced that Spectrum Reach is switching to using Comscore as its preferred source of local audience measurement currency, starting with its Southeast region.
“The industry is ripe to move from traditional age and gender measurement models to more data-driven and audience-based measures,” said Beth Plummer, senior vice president and chief revenue officer of Spectrum Reach. Spectrum Reach believes currency diversity is needed, and Comscore provides the most reliable local audience data. When customers want to buy specific audiences, not reviews, and get back-end attribution, the data needs to be granular. Comscore has the most granular and stable data in the local television markets. “
TV currency is the medium by which buyers and sellers of advertising inventory do business. With Comscore, they can quantify their multiscreen behavior and make business decisions using data-driven and audience-driven impressions for TV.
“The industry knows that the future needs different ways to measure, process and evaluate success in media. We are proud to be a leading currency in the market, have signed many new partners and look forward to working working closely with Spectrum Reach as their preferred source for local audience measurement. ” said Carol Hinnant, director of recipes, Comscore.
Strong Automotive Merchandising, a Spectrum Reach client who buys media on behalf of Tier 3 auto dealers nationwide, has also switched exclusively to buying on Comscore’s televised currency in the South East region.
“We have been delighted to work with our partners at Spectrum Reach and Comscore during this monetary transition,” said John Paul Strong, Owner and CEO of Strong Automotive Merchandising. “The stability and reliability of Comscore’s census-based metrics provide my clients with the best and most effective media investment opportunity.”
About ComscoreComscore (NASDAQ: SCOR) is a trusted partner for media planning, trading and evaluation across all platforms. With a data footprint that combines the audience intelligence of digital, linear, over-the-top and film television with advanced audience insights, Comscore enables media buyers and sellers to quantify their multi-media behavior. -screens and make business decisions with confidence. A recognized leader in digital and TV audience measurement and large-scale advertising, Comscore is the industry’s emerging third-party source for reliable and comprehensive cross-platform measurement. To learn more about Comscore, visit www.comscore.com.
About the CharterCharter Communications, Inc. (NASDAQ: CHTR) is a leading broadband connectivity company and cable operator serving more than 31 million customers in 41 states through its Spectrum brand. Over an advanced communications network, the company offers a full range of leading residential and commercial services, including Spectrum Internet®, TV, Mobile and Voice.
For small and medium-sized businesses, Spectrum Business® offers the same suite of broadband products and services coupled with special features and applications to improve productivity, while for large businesses and government entities, Spectrum Enterprise offers solutions based on highly customized fiber. Spectrum Reach® offers tailor-made advertising and production for the modern media landscape. The company also distributes award-winning media coverage, sports and high-quality original programming to its customers through Spectrum Networks and Spectrum Originals. You can find more information about Charter at corporate.charter.com.
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