China orders celebrity blacklist and online content not aligned with ruling party – Radio Free Asia
China’s internet regulator on Tuesday ordered online service providers to blacklist content providers who use celebrity gossip and “vulgar hype” to attract fans, as well as celebrities with an “abnormal aesthetic”.
“Online celebrity culture and vulgar hype have been the subject of repeated bans in recent years,” the Cyberspace Administration said in a statement posted on its official website.
“A click-bait culture that promotes anomalous aesthetics and sows discord among fans negatively impacts mainstream values.”
“The content offered on some online celebrities is sub-standard and filled with gossip and revelation on private matters, while taking up space in headlines and hot search lists,” he said. .
“A blacklist should be put in place and entertainment and celebrity content that promotes abnormal aesthetics, vulgar scandal, false disclosures … or encourages star-hunting and other irrational behavior should be prevented from spreading, ”the directive said.
The term “anomalous aesthetic” has been used by regulators and political commentators to refer to men of feminine or androgynous appearance often heavily influenced by South Korean K-pop stars, with official media praising them. patriotic heroes and “wolf warriors” as more acceptable examples. of male aesthetics under the ruling Chinese Communist Party (CCP).
The platforms should implement popular account monitoring systems and punish those who post substandard content, he said.
A gaming industry insider who only gave his last name Dai said the move would have a direct impact on celebrities and performers, as being blacklisted would effectively end their careers.
“They have to prevent the less scrupulous artists from coming back, as some have done recently,” Dai said. “They want to make sure that it will be impossible for them [in future]. “
“They are cracking down on anyone in the public eye,” she said.
News commentator Bi Xin said that the CCP’s ultimate goal is to eradicate celebrity culture completely.
“It’s about controlling the stars and celebrities online, the fan culture and the fandom phenomenon as a whole,” Bi told RFA. “It is an ideological weak point for China.”
“The importance of these idols has taken on mythical proportions in these fan clubs, which means that the adoption of the CCP’s ideological propaganda in these groups is very low,” he said. “They worship bad idols; they want to stop celebrity worship.”
Bi said the measures to control celebrity culture were also a form of “stability maintenance” for the regime.
“If they fall through the cracks of the CCP’s traditional ideological education, they will become a concern for maintaining stability,” he said. “That’s why they’re constantly tightening the controls on celebrity content.”
“They can’t allow this to escalate, or it could be very difficult to control.”
Translated and edited by Luisetta Mudie