ARPR sweeps measurement and data categories at PRNews Platinum PR Awards
Top 100 Tech PR Firms Win Best Use of Data and Measurement Award; Patrick Taylor named Measurement Expert of the Year
ATLANTA (PRWEB) November 23, 2021
Over the past decade, measurement has been the Achilles heel of the public relations industry. Meanwhile, ARPR, an award-winning tech PR agency at the epicenter of the future of PR, has invested heavily in its own MarTech stack, introduced and expanded demand generation capabilities, and created analytics reports. companies that discover the net impacts for its customers.
Today, the results-driven company announced that its chief digital marketing officer, Patrick Taylor, has been named Measurement Expert of the Year by the PRNEWS Platinum PR Awards. In addition, ARPR was named the winner of the award for Best Use of Data and Measurement for a Customer Campaign from healthIT.
FORGING THE FUTURE OF PR
In 2016, ARPR became the first public relations firm to integrate digital services into its core capabilities. Since then, the agency has successfully planned, implemented and monitored numerous inbound marketing, marketing automation, and digital advertising initiatives that resulted in above-average conversions and triggered sales. This success has allowed the company to grow more than 30% year on year.
“Cision reports that 40% of executives believe that public relations does not add value to their business. That’s because for decades our industry has fallen behind in measurement – reporting arbitrary and inflated metrics that don’t quantify the impacts on the business, ”said the senior vice president of Analytics and Digital Marketing. said Renee Spurlin. “ARPR is changing that by assessing the impact of PR on the top, middle and bottom prospects of the funnel. Our proprietary, data-rich influence and impact reports are used by our technology clients. , and we constantly hear that they are presented at the board level because of their ability to demonstrate the impact of communication on income generation. “
Today’s announcement follows ARPR’s announcement of increased demand for its integrated marketing services in the first half of 2021. To learn more about the PR firm’s digital service capabilities, visit https://arpr.com/services/inbound-marketing/.
ARPR is an award-winning technology PR agency at the epicenter of the future of public relations. Based in Atlanta, ARPR helps its clients’ reputations thrive and their sales pipelines thrive with highly integrated marketing strategies that push the boundaries of what a PR company can achieve. Since 2012, ARPR has been twice named Small Agency of the Year, nicknamed Best Place to Work six times, has been recognized as 2016 Technology Agency of the Year and 2018 Achievement Agency. For more information on ARPR clients and services, visit https://arpr.com and follow @AR_ _PR on Twitter and Instagram.
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